— Portfolio · 2008 — Present

Selected work
in strategy
& Art work.

Discipline

Strategy · Logistics

Region

Southeast Asia

Years

17+

A portfolio of structured thinking and creative instinct, spanning logistics networks, digital products, brand narratives, and moments held still through a lens.

— Notable Experience

Strategy, translated
into execution.

From scaling nationwide logistics networks to launching digital products and managing regional PMOs, work delivered through structured leadership, data-informed decisions, and a strong expertise in large-scale logistics operations

One Logistics
Solutions

Project ManagementIn a commercial leadership role, leading cross-functional projects in supply chain consultancy and brand market entry strategy for curated products. Previously led supply chain audit and market entry assessment for a foreign state-owned enterprise.

— Global

Lazada
Alibaba Group

PMO & CEO OfficeDelivering structured solutions across high-impact transformation projects spanning Southeast Asia.

— Southeast Asia

DB Schenker

BD & SolutionsDesigning commercial frameworks for high-impact transformation projects in contract logistics and e-commerce.

— Southeast Asia

Huawei

Logistics SpecialistManaging large-scale logistics operations across Indonesia, from telecommunications infrastructure to nationwide distribution.

— Indonesia

—

Business Development
& Logistics Solutions.

Aligning commercial strategy with operational clarity through tailored supply chain models.

“Developed commercial solution designs aligned with each company’s strategy through in-depth business assessments. Built new business lines and tailored supply chain models spanning drop-point solutions, mini-fulfilment, subcontractor and cross-dock distributions, and flat-rate logistics for the modern trade market.”

5M$+

Monthly Revenue

Generated across vertical markets in contract logistics, marketing solutions, multi-channel, and transportation.

95%

Next-Day Services

Logistics improvement achieved by implementing tailored operational solutions.

2k+

SQM Warehouse

Warehouse solution designed and delivered for a pharmaceutical company.

900+

Base Stations

Telco base transceiver stations delivered in under four weeks.

— Product Architect

Logistics product design
for modern commerce.

Led logistics product design for Indonesia’s regional digital transformation, integrating fulfilment to last-mile delivery across 200+ facilities and scaling system development throughout Southeast Asia and Russia. Designed Lazada’s digital logistics framework serving one million app users, developed in close partnership with Vietnam and China teams.

— 01 Operations

4,000

Logistics Users

Developed logistics product systems to optimise operational performance across nationwide networks.

— 02 Platform

1M+

App Users

Designed infrastructure and framework for a new Digital Goods app platform service.

— 03 Geography

Countries Shaped

Architected logistics solutions that became benchmarks across Southeast Asia standards.

— Where structure
finds its form

"Products are not built. They are composed, like a quiet piece of music between system and soul."

— Photography

Frames held
still.

A moving archive of light, season, and quiet observation — photographs taken between life, when the world asked to be noticed.

— Spring

It began when life
first touched
my heart

— Summer

Then I learnt
to let go

— Autumn

Between changing
seasons, I found
love

— Winter

In the end,
the choice is to be
strong

— Reflection

A quiet hour
before the city
wakes

— Passage

The bridge of light
—Seoul

— Stillness

Pressed petals,
pressed days

— Solitude

Every soul
carries a story