— Portfolio · 2008 — Present
Selected work
in strategy
& Solution Architecture.
Discipline
Strategy · Logistics
Region
Southeast Asia
Years
17+
A portfolio of structured thinking and creative instinct, spanning logistics networks, digital products, brand narratives, and moments held still through a lens.
— Notable Experience
Strategy, translated
into execution.
From scaling nationwide logistics networks to launching digital products and managing regional PMOs, work delivered through structured leadership, data-informed decisions, and a strong expertise in large-scale logistics operations
01
One Logistics
Solutions
Solutions
Project ManagementCommercial leadership role, led cross-functional projects in supply chain consultancy and brand market entry strategy for curated products.
— Global
02
Lazada
Alibaba Group
Alibaba Group
PMO & CEO OfficeDelivered structured solutions across high-impact transformation projects spanning Southeast Asia.
— Southeast Asia
03
DB Schenker
BD & SolutionsDesigned commercial frameworks for high-impact transformation projects in contract logistics and e-commerce.
— Southeast Asia
04
Huawei
Logistics SpecialistManaged large-scale logistics operations across Indonesia, from telecommunications infrastructure to nationwide distribution.
— Indonesia
—
Business Development
& Logistics Solutions.
Aligning commercial strategy with operational clarity through tailored supply chain models.
“Developed commercial solution designs aligned with each company’s strategy through in-depth business assessments. Built new business lines and tailored supply chain models spanning drop-point solutions, mini-fulfilment, subcontractor and cross-dock distributions, and flat-rate logistics for the modern trade market.”
5M$+
Revenue
Generated across vertical markets in contract logistics, marketing solutions, multi-channel, and transportation.
18%
improvement in project lead time.
Achieved by implementing tailored operational solutions.
2k+
SQM Warehouse
Warehouse solution designed and delivered for a pharmaceutical company.
~1000
Base Stations
Telco base transceiver stations delivered for one time project.
— Product Architect
Logistics product design
for modern commerce.
Led logistics product design for Indonesia’s regional digital transformation, integrating fulfilment to last-mile delivery across 200+ facilities and scaling system development throughout Southeast Asia and Russia. Designed Lazada’s digital logistics framework serving one million app users, developed in close partnership with Vietnam and China teams.
4,000
Logistics Users
Developed logistics product systems to optimise operational performance across nationwide networks.
1M+
App Users
Designed infrastructure and framework for a new Digital Goods app platform service.
05
Countries Shaped
Architected logistics solutions that became benchmarks across Southeast Asia standards.
— Where structure
finds its form
finds its form
"Products are not built. They are composed, like a quiet piece of music between system and soul."